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Associate Professor of Marketing,
UTS Business School,
University of Technology Sydney;
Visiting Associate Professor of Marketing, Coller School of Management,
Tel Aviv University
Dr. Ofer Mintz's research and teaching specializes in marketing metrics, marketing analytics/strategies, digital marketing, and marketing's role in start-up firms. He is also the author of The Post-Pandemic Business Playbook: Customer-Centric Solutions to Help Your Firm Grow.
Ofer has presented invited research talks on five continents, published research in leading academic and managerial journals, and had his research awarded the 2021 Marketing Science Institute's Buzzell Award (and honorably mentioned for the 2019 Buzzell Award) for greatest impact to practice and theory over a two-year period.
In addition, Ofer has provided vaccine marketing to policy makers in the USA and Australia, been an invited delegate on an Australian Innovation Trade Mission led by the Tesla Chairwoman to the USA that engaged with leading Silicon Valley and Seattle region firms, and judged the Australian Junior Space Design Competition.
Ofer also enjoys teaching digital marketing, marketing management, and marketing strategy classes, has won teaching awards, and has had teaching highlighted by the media. Ofer was also the co-creator of the Digital Marketing Management Training Program, designed for women re-entering the workforce and seeking a mid-level management job after a carer's break.
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